Customer appreciation has a real effect on your bottom line. The result? The company saw a 10% increase in orders from those customers.īut don’t think that this is a one-off fluke. The team used a script so everyone delivered a consistent message to every customer. He asked ten sales reps to call customers who bought something in the last 18 months just to thank them. Receiving a thank you message himself inspired Slater to test something out. Customer appreciation shows people that you aren’t just another faceless revenue machine - you’re invested in the business relationship with them, the valued customer.īut how much do customers care about feeling appreciated? It turns out they care a lot.Ī study by NewVoiceMedia found that feeling unappreciated is the top reason customers switch companies.īut how much weight does a “thank you” carry in a real-life situation?Īfter a bunch of hard sells from companies (and only one call to say thank you), Marketing Consultant Jeffrey Slater decided to run a "thank you experiment." You’re not only acknowledging their business and showing your appreciation, but you’re also planting the seeds of brand loyalty. But when you thank a customer (the right way), a “thank you” message can mean a lot more. It’s a little verbal reward that builds appreciation between two people. It’s a nice feeling when someone thanks you.
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